THink Aesthetics

SIRXMKT002 Use Social Media to Engage Customers

$550.00 AUD

Description

SIRXMKT002 Use Social Media to Engage Customers is a nationally accredited unit of competency under the Business Services and Retail Services Training Packages.

Social media marketing is vital to creating a successful cosmetic tattoo business. THink Aesthetics has created a version of the unit SIRXMKT002 Use Social Media to Engage Customers that is totally focussed on marketing cosmetic tattooing. If you’re serious about your business, this is an essential elective in completing your Diploma of Cosmetic Tattooing.

Use Social Media to Engage Customers is one of the business elective units of the new Diploma of Cosmetic Tattooing (SHB50321), and covers the use of social media and knowledge required to manage social media, interact with customers and promote products and services. This unit also covers ethical and cyber security responsibilities, operating in accordance with policies and procedures and reporting on social media engagement and reach data.

The unit covers:

Learn the main reasons consumers purchase via social media
Developing content for your target audience that fits your brand culture
Using trending content for engagement
Techniques for marketing on social media
Using the FAB Model. The Rule of 7.
Dealing with complaints, trolls, unhappy customers
What’s legal, ethical, compliant with the different social media platform policies
Curating and posting content
Your algorithmic feed and misinformation
Artificial Intelligence (AI) and social media
Analyse your success: Impressions, post reach, follower count, reactions, shares, CTR and more!

The practical component of the course involves operating two social media platforms for 30 days to promote your existing, new or future business. Develop a social media calendar and a range of posts using the knowledge you have gained in the theory component.

For more information on what the unit covers, see training.gov.au.

More details

This unit is a part of SHB50321, The Diploma of Cosmetic Tattooing.

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About this course

Who should complete this course?

This unit is a business elective unit for the Diploma of Cosmetic Tattooing, SHB50321. The business electives provide a great opportunity for those completing their Diploma of Cosmetic Tattooing to establish foundational knowledge and skills required to operate, promote and run a business.

SIRXMKT002 Use Social Media to Engage Customers is also offered as a part of the Certificate IV in Business and Retail Management, Certificate III in Emerging Technologies, and more.

The diploma is designed to suit all cosmetic tattooists, from the experienced professional wanting to expand their skills with the strongest possible qualification, through to the beginner wanting to kick-start their career with a depth of knowledge that is the new industry benchmark.

This unit is therefore designed for:
• Cosmetic Tattooists
• Beauty Therapists wishing to become Cosmetic Tattooists
• Individuals with no prior industry experience wanting to become a Cosmetic Tattooist

Expected course outcome/s?

• Statement of attainment for this unit on completion*
• Knowledge required to manage the use of social media platforms to interact with customers and promote products and services
• Determine social media requirements to enhance customer engagement and appropriately respond according to policies and procedures,
• Identify marketing opportunities to promote products, services, events and promotions.
• Report on social media activity and identify opportunities to improve customer experience and engagement based on statistics and insights.

*Our staff will assist you in every way they can to ensure you perform to the best of your ability and successfully complete your chosen training course. THink is however, unable to guarantee you will be issued with a certificate of completion nor obtain a particular employment outcome.

Please note, a statement of attainment will only be issued if a unit is completed as a standalone unit. A statement of attainment cannot be issued upon completion if undertaking as a part of larger qualification (e.g. Diploma of Cosmetic Tattooing).

How is this course delivered?

This course is delivered online, allowing you to complete the training in your own time, at your own pace. There is around 20 hours worth of online theory involved.

Students have 3 months to complete the course and can complete it anytime within the timeframe. The 3 months includes working through all the theory, tests, and assignments.

Are there any specific course requirements?

The SIRXMKT002 course includes online learning modules and tests, useful workplace documentation, and a practical assessment for you to demonstrate your knowledge and understanding by creating a social media plan, and reporting on social media activity.

Students will need to ensure access to the following:
• Internet access
• Computer/tablet/smart phone/or laptop for the online content and submissions
• Social media platform/s for posting activities

Students assessment conditions requirements are as follows:
• A workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
• Documentation for relevant policies, procedures and content planning
• Workplace documentation and resources relevant to performance evidence

If you have an existing business and social media pages, do the planning and structure your posts to really make a difference.

What is the enrolment process?

The following applies if you are undertaking this unit as a single unit of competency. If you are completing The Diploma of Cosmetic Tattooing, you should have already completed the following process and will not need to do so again.

Enrolments are only be handled during business hours Monday to Friday, 9am to 5pm.

You will receive a link to the Student Enrolment Form via your confirmation email after purchasing the course. Alternatively, you can also use the following link for the Student Enrolment Form.

For more information regarding our courses, please refer to our Student Manual.

What support is available to me?

We offer trainer support via email and phone during work hours.

If you need any assistance please do not help to contact us and we will try to assist as best as we can.

Nationally Recognised Training

THink Aesthetics | RTO 45188

As a Registered Training Organisation (RTO 45188), THink Aesthetics is approved to provide Nationally Accredited Training Certificates within our defined course scope. Details on courses that THink Aesthetics is approved to provide can be found on training.gov.

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